Case Study: Responsible Training
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INCREASE YOUR SALES , TRAFFIC AND CONVERSION BY 80%
Responsible Training
THE CHALLENGES
Responsible Training, a leading provider of health and safety training, was facing a challenge with its online visibility and search engine rankings. Despite having a well-designed website, the company was not ranking well on search engines, leading to low traffic and limited growth potential.
THE GOALS
- Improve search engine visibility and rankings for targeted keywords
- Drive more organic traffic to the Responsible Training website
- Increase lead generation and conversions
www.ResponsibleTraining.com, a market-leading website that offers food and workplace safety training to businesses and individuals around the nation, is administered by SafeWay Certification LLC.
They provide anything from childcare training, food manager training, alcohol server training, food handler training, and certifications for the industrial world including forklift safety training and underground storage training.
Strategies Implemented by FreelanceSEOExpertPro:
- Conducted a comprehensive SEO audit to identify and fix technical issues that were affecting the website’s search engine performance
- Conducted keyword research and optimized the website’s on-page elements, including content, meta tags, and images, to ensure relevance to target keywords
- Built high-quality backlinks from relevant websites to improve the website’s authority and credibility in the eyes of search engines
- Monitored and analyzed the website’s performance on a regular basis and adjusted strategies as needed
- Continued implementation of the following SEO strategies to see more results for Responsible Training:
- Local SEO optimization to improve the visibility of the business in local search results
- Content marketing to regularly publish fresh and relevant content to engage and attract more visitors
- Mobile optimization to ensure the website is optimized for mobile devices and provides a seamless user experience
www.ResponsibleTraining.com, a market-leading website that offers food and workplace safety training to businesses and individuals around the nation, is administered by SafeWay Certification LLC.
They provide anything from childcare training, food manager training, alcohol server training, food handler training, and certifications for the industrial world including forklift safety training and underground storage training.
THE RESULTS
- Increased website traffic by 300% within six months
- Improved search engine rankings for targeted keywords, resulting in increased visibility and organic search traffic
- Generated a significant increase in leads and conversions, contributing to the growth of Responsible Training’s business
Table:
| Challenge | Goals | Strategies | Results |
|---|---|---|---|
| Low search engine visibility and rankings | Improve search rankings and drive more traffic | Conducted SEO audit, keyword research, on-page optimization, backlink building, performance monitoring, local SEO, content marketing, mobile optimization | Increased website traffic by 300%, improved search rankings, increased lead generation and conversions |
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